LOGO PROPOSALS
Logo & Brand Development
The Geobana brand believes in food with a purpose, using only the best quality of organic materials in all of they products. When developing the logo and brand styling it was fundamental to reflect the brands commitment to nature and healthy living. The clean lines and soft colors used throughout the brand materials target primarily female buyers looking for healthier products.
SELECTED LOGO
BRAND COLORS
#f37a5c
R:243 G:122 B:92
C:0 M:65 Y:65 K:0
PMS: 486C
#c5d680
R:197 G:214 B:128
C:25 M:3 Y:63 K:0
PMS: 577C
#e8db2a
R:232 G:210 B:186
C:8 M:16 Y:26 K:0
PMS: 7527C
ICONOGRAPHY STYLE
Product Packaging
Following the basic principles of the brand, we used clean lines and soft colors on the different packaging solutions, Herbal patterns and textures were used to reinforce the organic and natural feel of the products.
Website Design
When designing the e-commerce site, I stayed true to the simplicity of the brand, with a clean and airy design. Making the products the main focus of the site, and maintaining a simple user interface for ease of shopping.
Team
Designtiago
Deliverables
Visual Identity
Creative Direction
e-Commerce Website
Packaging Design
Year
2015