Brand Identity

In order to showcase the different services that the Copy & Print DepotTM team from Office Depot® can offer it’s customers; we created “The Café”. A local restaurant focused on healthy and affordable eating, the established target audience was college students. We developed the brand and generated over 30 different pieces from menus and postcards, to floor decals and large format posters making sure that the brand style was carried through the whole set of materials.

the Cafe Recipe book
The Cafe floor decal
the Cafe Collateral In-store display

Team

Office Depot In-House

Deliverables

Brand Development
Visual Identity
Printed Collateral

Year

2013